How Buyers Become Collectors — Insights from a Top Gallery


Dear Reader,

Today’s post looks at something artists don't often get to see: real gallery numbers from a tough, revealing year — and what they tell us about buyer behavior, pricing, and opportunity.

This report isn’t theory or trend-watching. It's a clear, honest look at what actually generated revenue and repeat buyers in 2025, along with a few implications that matter to artists just as much as to galleries.

When Jason Horejs, a gallery owner with a long track record as a gallerist, artist advocate, and teacher, shares what last year taught him — and how it’s shaping his plans for the year ahead — it's worth your full attention.

👉 Read What artists can learn from a gallery's candid 2025 results

No matter how the world turns and the art market spins, you can't go wrong focusing on collectors and connections. You'll find more help and new ideas to support those initiatives central to our content in 2026.

Thanks for being here,

Peace out!

Barney Davey
Publisher, Art Marketing News

PS: Whether you read, share, or quietly cheer from the sidelines, thank you for supporting this work in the way that feels right to you. See you next week.

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Art Marketing News

Barney Davey, a trusted mentor to artists worldwide since 1988, has authored multiple books, developed transformative marketing courses, and founded the internationally recognized Art Marketing News blog in 2005, a platform that unites artists from all corners of the globe. His most recent publication, "How to Profit from the Art Print Market, 20th Anniversary, 3rd Edition," is the cornerstone of Art Print Insider—a complete system of tools and knowledge visual artists can use to market art prints profitably. His expertise helps artists navigate the business side of creativity with practical, results-driven strategies. Join thousands of artists who have transformed their careers through Barney's guidance—visit ArtMarketingNews.com to discover resources that will help you build a sustainable, profitable art business on your terms.

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