Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: If you've ever felt like the art world was designed for extroverts—all those networking events, gallery openings, and constant self-promotion—this one's for you. I've been thinking about the artists I know who have built the most sustainable and fulfilling careers. They're not usually the loudest voices in the room. They're the ones who create deeply, connect authentically, and...
13 days ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: The art market feels brutal at the moment. Galleries are closing, sales are down, and buyers are hesitant. But some artists are still connecting with collectors and making sales. What's their secret? It's not better marketing or flashier promotion. It involves understanding a deeper aspect of how people make decisions to purchase art. In this week's post, I explore the...
20 days ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: After 35 years of working with artists, I've noticed something that might surprise you: the most significant barrier to marketing success isn't lack of knowledge or poor strategy—it's psychology. In this week's post, "The Hidden Psychology Behind Art Marketing Paralysis," I explore why so many talented artists know exactly what they should do to promote their work but still...
27 days ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: I'm thrilled to share the updated “Artist’s Guide to Self-Publishing Fine Art Books: From Vision to Print.” Whether you're showcasing a solo portfolio, documenting a limited series, or elevating your artistic brand, this post walks you through every step—from refining your creative vision and mastering design decisions to choosing the right print-on-demand services and...
about 1 month ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: If you've ever wondered how to connect with corporate art consultants and land high-value commissions, this week's post is for you. Whether you're looking to break into corporate collections or refine your approach to securing contracts, I've put together a comprehensive guide to help you navigate this process with confidence. You'll learn where to find the right consultants,...
about 1 month ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: In this week's post, I'm delivering what might be the most comprehensive resource I've ever created for artists who sell at shows. After two decades of helping produce and market Decor Expo shows—and watching countless artists succeed (and struggle)—I've distilled everything into one ultimate guide. Whether you're preparing for your first farmers market booth or your fiftieth...
about 2 months ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: Finding and nurturing collectors doesn't have to consume all your creative energy. Main Street artists need to know the value of devoted patrons who return to purchase multiple works, but how do you find them and cultivate these relationships efficiently? My latest article cuts through the marketing hype to offer practical strategies for artists who want to build lasting...
2 months ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: Are you looking for innovative ways to connect with your audience? In this week's edition, we're diving into "Beyond the Gallery: 5 Unconventional Art Marketing Strategies to Inspire Your Approach." As Seth Godin wisely states, "Art is what we're doing when we do our best work." So why shouldn't your marketing showcase the same creativity as your art? Inside, you will find...
2 months ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: What if I told you that the most fulfilling artistic path might not involve selling your artwork as your primary income source? 🤔 In my decades working with visual artists, I've observed a fascinating pattern: many of the most creatively fulfilled and financially stable artists have embraced what the business world now calls "portfolio careers"—something artists have...
3 months ago • 1 min read