How to Make the Most from Understanding Artists’ Relationship with Marketing


Hello Reader,

Greetings and hello again:

Do you ever feel overwhelmed by the idea of marketing? I understand how daunting it can be. But I also want you to consider how marketing can be a powerful tool for your creative journey, turning it from a necessary evil into a promising opportunity for growth and success.

This insightful article, "Understanding Artists' Relationship with Marketing," covers:

  • How marketing impacts artistic creativity and career growth
  • The evolving role of self-promotion in the art world
  • Strategies for aligning marketing with your artistic values
  • The impact of effective marketing on art sales and recognition
  • Tips for maintaining artistic integrity while expanding your reach

Whether you're comfortable with marketing or find it intimidating, this article offers practical strategies and fresh perspectives designed to be easily applicable.

We examine the impact of marketing on artistic creativity and offer tips for maintaining artistic integrity while expanding your reach. These insights will help you confidently navigate the complex world of art promotion and sales, regardless of your current level of marketing knowledge.

I encourage you to click the "Read Article" button below to explore the entire post and discover how to reshape your marketing approach. Your reaction to this post could be the key to igniting your art career, and I'm excited for you to uncover these insights.

May you stay creative, healthy, happy, and prosperous.

See you next week!

Peace out!

Barney Davey
Publisher: Art Marketing News
Creator: Artist Advocacy Project

PS: For more resources on growing your art career, check out our Guides for Visual Artists.

This Week's Post

Understanding Artists’ Relationship with Marketing

Last Week's Post

Print-on-Demand for Artists: A Complete Guide for 2024

Recommendations

I recommend Art Success Insider and Evolve Artist because their students stay the course and get excellent results. They offer unparalleled, high-quality, hands-on, personalized training.

Learn to Paint with Realism

Evolve Artist provides a comprehensive and systematic art education platform. Its curriculum allows anyone at any skill level to learn and create art professionally. Take advantage of this rare chance to improve your skills and realize your artistic vision with expert guidance.

Artist Success Insider: Ever feel like you need an expert in your corner, someone who's been there and done that in the art world? Look no further than Jason Horejs' online community, Artist Success Insider, which he runs as a successful gallery owner and expert in art marketing.


113 Cherry St., #92768, Seattle, WA 98104-2205
Unsubscribe · Preferences

Art Marketing News

Barney Davey, a trusted mentor to artists worldwide since 1988, has authored multiple books, developed transformative marketing courses, and founded the internationally recognized Art Marketing News blog in 2005, a platform that unites artists from all corners of the globe. His most recent publication, "How to Profit from the Art Print Market, 20th Anniversary, 3rd Edition," is the cornerstone of Art Print Insider—a complete system of tools and knowledge visual artists can use to market art prints profitably. His expertise helps artists navigate the business side of creativity with practical, results-driven strategies. Join thousands of artists who have transformed their careers through Barney's guidance—visit ArtMarketingNews.com to discover resources that will help you build a sustainable, profitable art business on your terms.

Read more from Art Marketing News
email matters

Hi Reader, Greetings and hello again: In a world full of complicated tools and shifting platforms, sometimes the most dependable option is the simplest one. This week’s post is a gentle reminder of why email still works for artists — and how to keep your approach easy and human. It’s also a reassurance that email marketing doesn’t need to be expensive or complicated to be effective. 👉Click the red button below to read the post. To your success, keep creating. Peace out! Barney DaveyPublisher:...

Dear Reader, Today’s post looks at something artists don't often get to see: real gallery numbers from a tough, revealing year — and what they tell us about buyer behavior, pricing, and opportunity. This report isn’t theory or trend-watching. It's a clear, honest look at what actually generated revenue and repeat buyers in 2025, along with a few implications that matter to artists just as much as to galleries. When Jason Horejs, a gallery owner with a long track record as a gallerist, artist...

Hi Reader, Greetings and hello again: In the first post of 2026, I write about moving on at any age. The pace of life rarely slows, but how we experience its ups and downs tends to change. With time, perspective shifts. What once felt urgent may feel settled. What still matters becomes easier to recognize. This is a reflective piece—less about making plans and more about noticing where you are, what feels complete, and what’s asking for attention now. Moving on doesn't ignore momentum, but...