Why Email Still Matters for Artists — and How to Keep It Simple


Hi Reader,

Greetings and hello again:

In a world full of complicated tools and shifting platforms, sometimes the most dependable option is the simplest one. This week’s post is a gentle reminder of why email still works for artists — and how to keep your approach easy and human. It’s also a reassurance that email marketing doesn’t need to be expensive or complicated to be effective.

👉Click the red button below to read the post.

To your success, keep creating.

Peace out!

Barney Davey
Publisher: Art Marketing News

PS: I’ve seen every trend come and go, but the artists who stay connected in small, steady ways are the ones who build the strongest relationships. Email makes that possible without costing a fortune or draining your energy.

This Week's Post

Why email still matters for artists — and how to keep it simple

Last Week's Post

What artists can learn from a gallery’s candid 2025 results

Unsubscribe | Update your profile | 113 Cherry St #92768, Seattle, WA 98104-2205

Art Marketing News

Barney Davey, a trusted mentor to artists worldwide since 1988, has authored multiple books, developed transformative marketing courses, and founded the internationally recognized Art Marketing News blog in 2005, a platform that unites artists from all corners of the globe. His most recent publication, "How to Profit from the Art Print Market, 20th Anniversary, 3rd Edition," is the cornerstone of Art Print Insider—a complete system of tools and knowledge visual artists can use to market art prints profitably. His expertise helps artists navigate the business side of creativity with practical, results-driven strategies. Join thousands of artists who have transformed their careers through Barney's guidance—visit ArtMarketingNews.com to discover resources that will help you build a sustainable, profitable art business on your terms.

Read more from Art Marketing News
How to Find Corporate Art Consultants

Hi Reader, Greetings and hello again: This week’s post tackles a topic that can quietly change the trajectory of an art business—working with corporate art buyers. Most artists overlook this path. Not because it’s out of reach, but because it’s unfamiliar. It doesn’t look like galleries. It doesn’t behave like direct-to-collector sales. But it’s very real, and it’s active. Corporate buyers—whether companies, consultants, or designers—are constantly sourcing artwork. Offices, hotels,...

Older Artists: About aging creatively with grace and gratitude

Hi Reader, Greetings and hello again: I’m excited to share something I’ve been working toward for a long time. It’s called Older Artists. For the past two decades, I’ve written to help artists navigate the business side of things—how to market, how to sell, how to find your way. This work has always been more than a business, much the same as making fine art is for you. It brings me joy and satisfaction in ways that purely making money can’t. I am an artist. Words are my medium. Artists are...

A Practical Way to Simplify Life and Business

Hi Reader, Greetings and hello again: Over the years, I’ve noticed something about artists—and creative people in general. We tend to collect tools, ideas, systems, and opportunities faster than we can realistically put them to use. At first, it feels productive. More options, more possibilities, more things to try. But eventually it can start to feel heavy. Too many choices. Too many moving parts. Too many things are competing for your attention. That’s what led me to write this week’s post:...