How to Price Art to Get Results and Sell More Art 💰✨


Hi Reader,

Greetings and hello again:

Pricing your art shouldn't feel like guesswork, but it often does.

You've probably been there: finishing a piece and genuinely not knowing what it's worth, getting conflicting advice when you ask around, or worst of all—dropping your prices when someone hesitates.

This week's post tackles one of the biggest challenges visual artists face: how to price your work confidently and consistently. We're covering everything from choosing a pricing system that actually works for how you think, to handling those awkward moments when someone balks at your price (without caving and offering a discount).

You'll also discover Robert Genn's famous "Ten Commandments of Art Pricing" and learn why the "Masterpiece Theory" can help you raise your entire price range faster than you thought possible.

Most importantly, this isn't generic business advice—it's written specifically for artists, by someone who understands that you're not just running a business, you're sharing your creative soul with the world.

Keep creating.

Peace out!

Barney Davey
Publisher: Art Marketing News

PS: If you've been undercharging for your art, this post will give you the confidence to change that—starting with your next piece.

This Week's Post

How to Price Art to Get Results and Sell More Art

Last Week's Post

How to Sell Art to the Affluent Market—Part Two


Free Mini-Course

3 essentials needed to produce professional-level art


Download the 10 Tips for Successful Art Partnerships—it's better together.

113 Cherry St., #92768, Seattle, WA 98104-2205
Unsubscribe · Preferences

Art Marketing News

Barney Davey, a trusted mentor to artists worldwide since 1988, has authored multiple books, developed transformative marketing courses, and founded the internationally recognized Art Marketing News blog in 2005, a platform that unites artists from all corners of the globe. His most recent publication, "How to Profit from the Art Print Market, 20th Anniversary, 3rd Edition," is the cornerstone of Art Print Insider—a complete system of tools and knowledge visual artists can use to market art prints profitably. His expertise helps artists navigate the business side of creativity with practical, results-driven strategies. Join thousands of artists who have transformed their careers through Barney's guidance—visit ArtMarketingNews.com to discover resources that will help you build a sustainable, profitable art business on your terms.

Read more from Art Marketing News
coming down to joy

Hi Reader, Greetings and hello again: Every now and then, a song stops you in your tracks—not because it's flashy or chart-topping, but because it feels like truth. That happened to me with Van Morrison's "Down to Joy." It led me to reflect on something I've felt for a long time: You don't have to be a full-time artist to live fully as one. In this new post, I share what the song stirred in me—and why hybrid careers and side hustles aren't just valid… they're often wiser, richer paths for...

How to Use Practical Minimalism to Change Your Life and Art Business

Hi Reader, Greetings and hello again: What if doing less could lead to creating more—with clarity, confidence, and joy in your creative work? In our latest post, How to Use Practical Minimalism to Change Your Life and Art Business, I share how the philosophy of practical minimalism can help artists thrive without burning out. It's not about stripping away your creativity. It’s about making intentional choices that protect your energy and open space for what really matters. Here's what you'll...

how to sell to the affluent market

Hello Reader, Greetings and hello again: Last week, Part 1 of "How to Sell Art to the Affluent Market" generated significant reader engagement. The comments and emails made it clear that artists need concrete strategies for reaching collectors with real purchasing power. Part 2 provides the specific tactics and frameworks to make those connections happen. While Part 1 focused on mindset and market positioning, Part 2 gets into the nuts and bolts: the "seek-and-be-found" strategy that puts you...