Hi Reader, Greetings and hello again: There's a familiar piece of advice floating around the art world: "Hang your art anywhere you can—restaurants, lobbies, coffee shops, whatever. You never know who might see it." On the surface, it sounds harmless—even hopeful. But here's what I've learned after decades of working with artists, publishers, galleries, and buyers: Your art deserves better than being background noise where no one comes to buy art. What appears to be marketing is often just...

Hi Reader, Greetings and hello again: Over nearly 40 years, I’ve written nine books, taught countless artists, and published a weekly blog for two decades. Along the way, I’ve created hundreds of guides, courses, and resources to help artists thrive in today’s ever-changing art market. Now I’ve gathered the best of it all in one place — the Brain Trust Goodies page. Think of it as an MBA in Art Marketing — except this one’s free, practical, and rooted in real-world experience you won’t find...

Hi Reader, Greetings and hello again: Nobody wants to think about emergencies, but here's the uncomfortable truth: as a solo artist-entrepreneur, you are your business. If something happens to you—illness, injury, family crisis—who pays your bills? Who fulfills orders? Who communicates with your collectors? Most artists I work with pour everything into creating and marketing their art. But very few have a plan for when life throws a curveball. In this updated guide, I walk you through exactly...