How to Sell Art to the Affluent Market ✨🎨 — Part Two - Survival Guide: Main Street Artists in a Disrupted Art Market


Hello Reader,

Greetings and hello again:

Last week, Part 1 of "How to Sell Art to the Affluent Market" generated significant reader engagement. The comments and emails made it clear that artists need concrete strategies for reaching collectors with real purchasing power.

Part 2 provides the specific tactics and frameworks to make those connections happen.

While Part 1 focused on mindset and market positioning, Part 2 gets into the nuts and bolts: the "seek-and-be-found" strategy that puts you in front of the right people, how to leverage AI for market research (game-changing stuff), and five specific tactics for building collector relationships in our increasingly digital world.

You'll also discover why abstract artists aren't at a disadvantage in affinity marketing—they need to think differently about connections. And we address the elephant in the room: yes, these strategies take work, but even the "failures" prepare you for future opportunities.

Current market disruptions have created openings that didn't exist five years ago. Gallery closures mean less competition for collector attention. Digital adoption means direct artist-collector relationships are not just possible—they're preferred.

The affluent market continues to buy art—they're just changing how and where they find it. Part 2 shows you how to adapt to these new patterns.

Keep creating.

Peace out!

Barney Davey
Publisher: Art Marketing News

PS: If you missed Part 1, start there first—it sets the foundation for everything in Part 2.

This Week's Post

How to Sell Art to the Affluent Market—Part Two

Last Week's Post

How to Sell Art to the Affluent Market—Part One


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Art Marketing News

Barney Davey, a trusted mentor to artists worldwide since 1988, has authored multiple books, developed transformative marketing courses, and founded the internationally recognized Art Marketing News blog in 2005, a platform that unites artists from all corners of the globe. His most recent publication, "How to Profit from the Art Print Market, 20th Anniversary, 3rd Edition," is the cornerstone of Art Print Insider—a complete system of tools and knowledge visual artists can use to market art prints profitably. His expertise helps artists navigate the business side of creativity with practical, results-driven strategies. Join thousands of artists who have transformed their careers through Barney's guidance—visit ArtMarketingNews.com to discover resources that will help you build a sustainable, profitable art business on your terms.

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