Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: Finding and nurturing collectors doesn't have to consume all your creative energy. Main Street artists need to know the value of devoted patrons who return to purchase multiple works, but how do you find them and cultivate these relationships efficiently? My latest article cuts through the marketing hype to offer practical strategies for artists who want to build lasting...
20 days ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: Are you looking for innovative ways to connect with your audience? In this week's edition, we're diving into "Beyond the Gallery: 5 Unconventional Art Marketing Strategies to Inspire Your Approach." As Seth Godin wisely states, "Art is what we're doing when we do our best work." So why shouldn't your marketing showcase the same creativity as your art? Inside, you will find...
27 days ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: What if I told you that the most fulfilling artistic path might not involve selling your artwork as your primary income source? 🤔 In my decades working with visual artists, I've observed a fascinating pattern: many of the most creatively fulfilled and financially stable artists have embraced what the business world now calls "portfolio careers"—something artists have...
about 1 month ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: Economic turbulence is hitting everyone — but Main Street visual artists feel it faster and harder than most. Material costs are rising. Buyers are cautious. And reckless leadership only makes the uncertainty worse. But while the landscape changes, your power to adapt, connect, and create opportunities has never been more critical. In my latest post, I discuss practical...
about 1 month ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: I received heartfelt and honest replies to last week's post, The One Collector Strategy: A Unique Enlightened Path for Artists, which resonated with many of you. This week, inspired by the reader’s response to it, I’m following up with a new article:👉 When You Know How to Cultivate a Collector Mentality It builds on the core idea that you don’t need to market to the masses. You...
about 2 months ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: The world feels heavy right now, and so does the pressure to “do more” to make it for many artists. But what if the best way forward wasn’t louder, faster, or everywhere at once? What if it were more controlled, impactful, and personal? In my latest post, I share a refined path that’s been years in the making:The One Collector Strategy: A Unique Enlightened Path for Artists....
about 2 months ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: If you've ever yearned for a method to advance your art career without shouldering all the responsibility alone, this opportunity is for you. 🎯 This week on Art Marketing News, I’ve published a new post:How to Boost Your Career with Collaborative Partners and Influencer Marketing It’s a practical, inspiring guide to finding allies who can help you grow your visibility, sales,...
2 months ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: What can artists like Hockney, Warhol, and Haring teach you about building value in your print business? Our latest post explores how top-tier strategies in the blue-chip print market can inspire practical, profit-building moves for artists at every level. Drawing from MyArtBroker's excellent guide, How To Sell Prints In The Current Market, we break down essential...
2 months ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, I've just released a crucial new article that tackles the common hurdles preventing many visual artists from thriving in the print market. "5 Print Market Problems That Artists Can Solve Today" offers practical solutions for challenges like market knowledge gaps, production decision paralysis, and pricing strategy confusion. If you've ever felt stuck or uncertain about selling prints, this article...
3 months ago • 1 min read