Hi Reader, Greetings and hello again: One of the toughest questions artists face is, "Why isn't my art selling?" If you've been receiving compliments but not making sales, you're not alone. It usually comes down to two things: your art isn't connecting with the right audience, or not enough people are seeing it often enough. In my latest post, I break down the most common reasons art doesn't sell—and share simple, practical steps you can take to turn things around. 👉Click the red button below...
12 days ago • 1 min read
Hi Reader, Greetings and hello again: I took inspiration for this week's post from Chapter 2 of my new book, The Artist's Guide to Creative Side Hustles & Hybrid Careers. It's about bringing together all the pieces of your creative life—your skills, your work, your income, and your joy—into one connected picture. Over the past few weeks, I've been exploring what it takes to build a creative career on your terms—without burning out or second-guessing yourself. First, I shared how practical...
19 days ago • 1 min read
Hi Reader, Greetings and hello again: Every now and then, a song stops you in your tracks—not because it's flashy or chart-topping, but because it feels like truth. That happened to me with Van Morrison's "Down to Joy." It led me to reflect on something I've felt for a long time: You don't have to be a full-time artist to live fully as one. In this new post, I share what the song stirred in me—and why hybrid careers and side hustles aren't just valid… they're often wiser, richer paths for...
26 days ago • 1 min read
Hi Reader, Greetings and hello again: What if doing less could lead to creating more—with clarity, confidence, and joy in your creative work? In our latest post, How to Use Practical Minimalism to Change Your Life and Art Business, I share how the philosophy of practical minimalism can help artists thrive without burning out. It's not about stripping away your creativity. It’s about making intentional choices that protect your energy and open space for what really matters. Here's what you'll...
about 1 month ago • 1 min read
Hi Reader, Greetings and hello again: Pricing your art shouldn't feel like guesswork, but it often does. You've probably been there: finishing a piece and genuinely not knowing what it's worth, getting conflicting advice when you ask around, or worst of all—dropping your prices when someone hesitates. This week's post tackles one of the biggest challenges visual artists face: how to price your work confidently and consistently. We're covering everything from choosing a pricing system that...
about 2 months ago • 1 min read
Hello Reader, Greetings and hello again: Last week, Part 1 of "How to Sell Art to the Affluent Market" generated significant reader engagement. The comments and emails made it clear that artists need concrete strategies for reaching collectors with real purchasing power. Part 2 provides the specific tactics and frameworks to make those connections happen. While Part 1 focused on mindset and market positioning, Part 2 gets into the nuts and bolts: the "seek-and-be-found" strategy that puts you...
about 2 months ago • 1 min read
Hello Reader, Greetings and hello again: If you want to sell higher-priced originals, you need buyers with the means to purchase them—and the confidence to trust you with that investment. In How to Sell Art to the Affluent Market—Part One, I share practical, real-world strategies to connect with affluent collectors, earn their trust, and position your work where it belongs: in homes and spaces that appreciate it. This isn't about gimmicks or chasing trends—it's about mindset, branding, and...
2 months ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: The art world has undergone a significant transformation in the past few years. Traditional publishers are struggling. Gallery representation is harder to get than ever. But here's what's exciting: independent artists who understand the new landscape are building more profitable careers than those waiting for someone else to "discover" them. Print-on-demand technology, social...
2 months ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: It's a fair question with good timing for artists to wonder: "Should I embrace digital art, or shun it as a threat to everything I've worked for?" It's a fair question. You've spent years—maybe decades—perfecting your craft with traditional tools. The idea of learning new technology can feel overwhelming, especially when you're not sure if it's worth the effort. While...
2 months ago • 1 min read