Hi Reader, Greetings and hello again: What if doing less could lead to creating more—with clarity, confidence, and joy in your creative work? In our latest post, How to Use Practical Minimalism to Change Your Life and Art Business, I share how the philosophy of practical minimalism can help artists thrive without burning out. It's not about stripping away your creativity. It’s about making intentional choices that protect your energy and open space for what really matters. Here's what you'll...
9 days ago • 1 min read
Hi Reader, Greetings and hello again: Pricing your art shouldn't feel like guesswork, but it often does. You've probably been there: finishing a piece and genuinely not knowing what it's worth, getting conflicting advice when you ask around, or worst of all—dropping your prices when someone hesitates. This week's post tackles one of the biggest challenges visual artists face: how to price your work confidently and consistently. We're covering everything from choosing a pricing system that...
23 days ago • 1 min read
Hello Reader, Greetings and hello again: Last week, Part 1 of "How to Sell Art to the Affluent Market" generated significant reader engagement. The comments and emails made it clear that artists need concrete strategies for reaching collectors with real purchasing power. Part 2 provides the specific tactics and frameworks to make those connections happen. While Part 1 focused on mindset and market positioning, Part 2 gets into the nuts and bolts: the "seek-and-be-found" strategy that puts you...
30 days ago • 1 min read
Hello Reader, Greetings and hello again: If you want to sell higher-priced originals, you need buyers with the means to purchase them—and the confidence to trust you with that investment. In How to Sell Art to the Affluent Market—Part One, I share practical, real-world strategies to connect with affluent collectors, earn their trust, and position your work where it belongs: in homes and spaces that appreciate it. This isn't about gimmicks or chasing trends—it's about mindset, branding, and...
about 1 month ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: The art world has undergone a significant transformation in the past few years. Traditional publishers are struggling. Gallery representation is harder to get than ever. But here's what's exciting: independent artists who understand the new landscape are building more profitable careers than those waiting for someone else to "discover" them. Print-on-demand technology, social...
about 1 month ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: It's a fair question with good timing for artists to wonder: "Should I embrace digital art, or shun it as a threat to everything I've worked for?" It's a fair question. You've spent years—maybe decades—perfecting your craft with traditional tools. The idea of learning new technology can feel overwhelming, especially when you're not sure if it's worth the effort. While...
about 2 months ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: As someone with multiple interests and probably a touch of ADHD, staying "on brand" doesn't come naturally to me. But I'm convinced it's one of the most powerful tools for creative entrepreneurs. This week's post shares my actual process for making decisions, staying focused, and why being authentic sometimes means making unpopular choices. If you've ever felt scattered in your...
about 2 months ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: Summer is the perfect time to start something transformative. What if I told you that, by starting now, within 12 months, you could be creating oil paintings so stunning that people won't believe you painted them yourself? I'm referring to the Evolve Artist program—something I've been quietly recommending for over four years, as I've witnessed remarkable transformations....
2 months ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: If you've ever felt like the art world was designed for extroverts—all those networking events, gallery openings, and constant self-promotion—this one's for you. I've been thinking about the artists I know who have built the most sustainable and fulfilling careers. They're not usually the loudest voices in the room. They're the ones who create deeply, connect authentically, and...
2 months ago • 1 min read