Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: I'm thrilled to share the updated “Artist’s Guide to Self-Publishing Fine Art Books: From Vision to Print.” Whether you're showcasing a solo portfolio, documenting a limited series, or elevating your artistic brand, this post walks you through every step—from refining your creative vision and mastering design decisions to choosing the right print-on-demand services and...
14 days ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: If you've ever wondered how to connect with corporate art consultants and land high-value commissions, this week's post is for you. Whether you're looking to break into corporate collections or refine your approach to securing contracts, I've put together a comprehensive guide to help you navigate this process with confidence. You'll learn where to find the right consultants,...
20 days ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: In this week's post, I'm delivering what might be the most comprehensive resource I've ever created for artists who sell at shows. After two decades of helping produce and market Decor Expo shows—and watching countless artists succeed (and struggle)—I've distilled everything into one ultimate guide. Whether you're preparing for your first farmers market booth or your fiftieth...
28 days ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: Finding and nurturing collectors doesn't have to consume all your creative energy. Main Street artists need to know the value of devoted patrons who return to purchase multiple works, but how do you find them and cultivate these relationships efficiently? My latest article cuts through the marketing hype to offer practical strategies for artists who want to build lasting...
about 1 month ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: Are you looking for innovative ways to connect with your audience? In this week's edition, we're diving into "Beyond the Gallery: 5 Unconventional Art Marketing Strategies to Inspire Your Approach." As Seth Godin wisely states, "Art is what we're doing when we do our best work." So why shouldn't your marketing showcase the same creativity as your art? Inside, you will find...
about 2 months ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: What if I told you that the most fulfilling artistic path might not involve selling your artwork as your primary income source? 🤔 In my decades working with visual artists, I've observed a fascinating pattern: many of the most creatively fulfilled and financially stable artists have embraced what the business world now calls "portfolio careers"—something artists have...
about 2 months ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: Economic turbulence is hitting everyone — but Main Street visual artists feel it faster and harder than most. Material costs are rising. Buyers are cautious. And reckless leadership only makes the uncertainty worse. But while the landscape changes, your power to adapt, connect, and create opportunities has never been more critical. In my latest post, I discuss practical...
2 months ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: I received heartfelt and honest replies to last week's post, The One Collector Strategy: A Unique Enlightened Path for Artists, which resonated with many of you. This week, inspired by the reader’s response to it, I’m following up with a new article:👉 When You Know How to Cultivate a Collector Mentality It builds on the core idea that you don’t need to market to the masses. You...
2 months ago • 1 min read
Innovative art marketing advice for visual artists since 2005. Always free. Hello Reader, Greetings and hello again: The world feels heavy right now, and so does the pressure to “do more” to make it for many artists. But what if the best way forward wasn’t louder, faster, or everywhere at once? What if it were more controlled, impactful, and personal? In my latest post, I share a refined path that’s been years in the making:The One Collector Strategy: A Unique Enlightened Path for Artists....
3 months ago • 1 min read